Get Involved with
The Salmon and The Tomato

Join a community that explores the impact of food systems and supports learning, creativity, and action. There are several ways to take part, whether you want to spread the message, inspire young readers, or contact your MP.

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Our Theory of Change

A Theory of Change is a conceptual model that explains how you expect a system to respond to an effort to change it—in our case, to make the food system fairer and sustainable.

We understand that improving our food system requires fundamental changes to the way we (the people) govern what food is produced and how. We know that these changes cannot come from consumer choices alone—because we are not given fair alternatives and because the information we need is hidden.

Our Theory of Change relies on a suite of modifications at all levels, but, most importantly, it revolves around making people aware of the ways in which the agri-food industry has corrupted the system and blames consumers.

We are actively working towards the first step by raising awareness about food imperialism, and provide recommendations for people and organisations to act across the other steps.

Ways to Join

Help us shine a light on hidden food supply chains by contributing through one of the following activities:

Spread the Word

Share our stories, films, and resources with your network. Every conversation helps grow awareness about food, migration, and sustainability.

Contact Your MP

Use our sample letter to reach your local representative and help advocate for systemic change in food and agriculture policy.

Download the letter
Connect Schools

If you know a school interested in our children’s book, let us know and contact a teacher. We will provide sets of books and guidance to teachers.

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Buy Books

Support our work and help schools access the children’s book. You can purchase copies for yourself, friends, or directly for classrooms.

Buy the book

Take action!

What can you do to help?

Check out our list of actions that you can take to make our food system fairer, whether you are a consumer, retailer, producer, or policy-maker!

TAKE ACTION NOW!

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Done something to help?

Contact us to let us know what you've done!